Case Studies
No slide decks — real results, measurable in numbers, cadences, and growth.
Case 1: Agile Delivery & Team Leadership Excellence #
Company: SonarSource SA | Period: 2022–2025 | Location: Geneva, Switzerland
Situation #
A newly formed, cross-functional web team (Product, Engineering, Design) with irregular release cycles, no predictability, and organisational silos between Marketing and Engineering.
Approach #
Team transformation through data-driven Lean Flow Metrics (Cycle Time, Throughput, WIP limits), building psychological safety, and structured stakeholder communication via BI dashboards.
Results #
- 🏆 Gallup #1 Employee Engagement among ~50 international company teams
- 📅 20+ consecutive sprints with stable, predictable delivery cadence
- 📊 Real-time transparency for non-technical stakeholders via BI-powered roadmap dashboards
- 🔗 Systematic removal of silos between Marketing and Engineering
Case 2: Digital Strategy & Platform Consolidation #
Company: SonarSource SA / GmbH | Period: 2020–2022 | Location: Bochum, Germany
Situation #
7 grown legacy websites with high maintenance overhead, inconsistent user experience, and a fragmented analytics stack. Simultaneously high Customer Acquisition Costs (CAC) and limited visibility in the B2B market.
Approach #
Strategic consolidation onto 3 scalable platforms, building a holistic SEO and funnel strategy, and implementing a modern analytics framework based on real user data.
Results #
- 🌐 Migration from 7 legacy websites → 3 scalable platforms with reduced engineering overhead
- 💰 ~50% reduction in Cost-per-Lead (CPL) while increasing qualified leads
- 📈 Top-5 Google rankings for competitive B2B cybersecurity keywords
- 🚀 Brand authority growth as a key value driver in the acquisition by SonarSource
Case 3: Entrepreneurship & E-Commerce Operations #
Company: Scooter & Style e.K. | Period: 2009–2019 | Format: Founder & Operator
Situation #
Building an international niche e-commerce business from scratch — no investors, no external capital.
Approach #
End-to-end management of all business areas: P&L management, shop development, international supply chains, digital marketing, and customer service.
Results #
- 🏢 10 years of successful operations with international supply chain logistics
- 💼 Full P&L responsibility including supplier management and margin control
- 🌍 Customer-centric digital processes with measurable satisfaction
- 🧠 Founder perspective: every process optimisation is evaluated with direct focus on business ROI