About me

I am Roland Bachmann, a passionate Senior Agile Delivery Lead and strategic partner bridging the gap between software engineering teams and commercial business stakeholders. Armed with a strong founder’s mindset and over 10 years of operational experience, I specialize in establishing delivery stability, predictability, and measurable business value.

My track record lies in transforming diverse, multicultural groups into high-performing teams—most recently leading the #1 ranked team at a Swiss Tech Unicorn. As a bilingual professional (native German and fluent English), I have a deep passion for building sustainable, high-impact systems that focus on outcomes rather than rigid process adherence. You can also download my complete professional CV as a PDF: Download CV (PDF).

Professional Experience #

Senior Agile Team Lead (Web Product) – SonarSource SA #

Nov 2022 – Feb 2025 | Geneva, Switzerland

From Forming to High-Performing: Formed and guided a cross-functional team (Product, Engineering, Design) to become the company-wide benchmark for delivery and employee engagement (ranking #1 in Gallup engagement out of ~50 teams).
Delivery Stability & Flow: Stabilized the delivery cadence over 20+ sprints. Shifted the team from volatile output to predictable, continuous release cycles by introducing Lean flow metrics and optimized mid-sprint release structures.
Business Value Alignment: Acted as the core “Pivot” between technical constraints and marketing deadlines. Developed and integrated BI-driven dashboards that provided real-time roadmap transparency for non-technical stakeholders.
Silo Dissolution: Dissolved silos between Marketing and Engineering departments, ensuring that critical technical debt was refactored without stalling commercial feature delivery.

Digital Marketing Manager (Growth & Platform Strategy) – SonarSource GmbH #

Apr 2020 – Nov 2022 | Bochum, Germany

Strategic Consolidation: Led the complex migration of 7 legacy websites into 3 highly scalable platforms, improving User Experience (UX) and dramatically reducing maintenance overhead for the engineering organization.
Efficiency & ROI: Designed and executed the SEO and acquisition funnel strategy that successfully reduced cost-per-lead (CPL) by ~50%.
Data-Driven Culture: Established modern analytics frameworks that empowered product teams to make decisions based on real user behavior data rather than assumptions.

Digital Marketing Manager (Brand & Content) – RIPS Technologies GmbH #

Dec 2018 – Apr 2020 | Bochum, Germany

Market Positioning: Built a scalable content engine that secured Top-5 Google rankings for highly competitive cybersecurity keywords, significantly increasing organic market share.
Exit Value Acceleration: Strengthened brand authority and digital visibility, contributing directly to the successful acquisition of the company by SonarSource.

Founder & Operator – Scooter & Style e.K. (E-Commerce & Operations) #

Jan 2009 – Dec 2019 | Germany

The “Founder” Edge: Bootstrapped and successfully operated an international niche e-commerce business for over a decade.
Commercial Reality: Managed full P&L, international supply chain logistics, and complex supplier negotiations. This hands-on entrepreneurial background grounds my modern Agile practice: processes must ultimately drive business revenue.
Resilience & Grit: Scaled the business in parallel to a full-time professional career, demonstrating exceptional time management and persistent drive.

Certifications #

Certified ScrumMaster® (CSM) – Scrum Alliance
Agile Leadership Principles & Practices – University of Colorado
Agile with Atlassian Jira – Atlassian University
Agile Estimating & Planning – Mountain Goat Software
Foundations of Project Management – Google

Education #

Cultural Studies – FernUniversität Hagen
Philosophy & English – Ruhr-Universität Bochum
International Baccalaureate (IB) – Ridge Danyers College, Manchester

The “Analog” Balance #

Away from digital roadmaps and agile ceremonies, I cultivate focus and patience through mechanical and traditional crafts:

Classic Vespa Restoration: Restoring vintage Vespa steel scooters. A process requiring deep patience, systematic problem-solving, and a focus on lasting craftsmanship. I am an active member of the Vespa community, organizing group rides and connecting with enthusiasts from diverse backgrounds.
Analog Photography: Capturing moments on film and developing black & white negatives in a traditional darkroom—a discipline that teaches deliberation, slow focus, and creative patience in an accelerated digital world.