About
I’m Roland Bachmann — Senior Agile Delivery Lead & Digital Strategist with a founder mindset and 10+ years of experience at the intersection of software engineering and business strategy.
What sets me apart from traditional consultants: I haven’t just learned frameworks — I ran my own company for 10 years, scaled platforms, and led teams at a former unicorn (SonarSource) to Gallup benchmark levels. This combination of entrepreneurial practice, data-driven strategy, and operational delivery discipline is my differentiator.
My focus: I help Swiss SMEs, scale-ups, and digital agencies close the gap between business ambition and technical reality — with predictable releases, clear roadmaps, and teams that actually deliver.
My Profile at a Glance #
| Location | Geneva, Switzerland (fully mobile for DE/CH/AT) |
| Languages | German (native) · English (bilingual / C1) · French (A2) |
| Availability | Retainer, project basis, interim mandate |
Professional Experience #
Senior Agile Team Lead (Web Product) – SonarSource SA #
Nov. 2022 – Feb. 2025 | Geneva, Switzerland
- Built and led a new cross-functional team (Product, Engineering, Design) to become the company-wide benchmark for delivery and engagement
- Gallup #1 Engagement Ranking among ~50 teams
- Delivery cadence stabilised across 20+ consecutive sprints
- Bridge between technical constraints and marketing deadlines via BI dashboards
- Dismantled silos between Marketing and Engineering
Digital Marketing Manager (Growth & Platform Strategy) – SonarSource GmbH #
Apr. 2020 – Nov. 2022 | Bochum, Germany
- Migrated 7 legacy websites onto 3 scalable platforms
- ~50% reduction in Cost-per-Lead (CPL) through data-driven funnel strategy
- Built modern analytics frameworks for evidence-based product decisions
Digital Marketing Manager (Brand & Content) – RIPS Technologies GmbH #
Dec. 2018 – Apr. 2020 | Bochum, Germany
- Top-5 Google rankings for competitive cybersecurity keywords
- Key contributor to acquisition by SonarSource through brand authority growth
Founder & Operator – Scooter & Style e.K. #
Jan. 2009 – Dec. 2019 | Germany
- 10 years of end-to-end operation of an international niche e-commerce business
- Full P&L responsibility, international supply chains, supplier management
Certifications #
- Certified ScrumMaster® (CSM) – Scrum Alliance
- APMG Change Management Practitioner – APMG International
- Data Driven Marketing Professional – Bitkom Akademie
- Agile Leadership Principles & Practices – University of Colorado
- Agile with Atlassian Jira – Atlassian University
Education #
- Cultural Studies – FernUniversität Hagen
- Philosophy & English – Ruhr-Universität Bochum
- International Baccalaureate (IB) – Ridge Danyers College, Manchester
The “Analogue” Balance #
Away from digital roadmaps: classic Vespa restoration (patience, systems thinking, quality) and analogue film photography (focus, deliberateness, slowdown in an overheated digital world).